Together with the online visual arts platform Visual Fodder and global music management agency ATM artists, we worked on the visuals for the world tour of Swedish house artists Axwell and Ingrosso.
Our studio created several animations with the logo of the band and a couple of digital worlds to accompany the shows by experimenting with flashes of light, reflections and liquids.
Particle-based shapes rapidly moving with waves of sound and energy were the first concept that we explored. We mixed the simplicity of white spheres with the immense contrast of light and shadow, moving through the image with fast flashes.
Another direction was based on liquids. Unlike the suddenness and abruptness of the particles, liquids had a hypnotic movement, especially when compared with the dynamic rhythm of the duo’s music.
Similar to the liquids was the last direction—smokes. Slowly unfolding on a pitch-black background, those shapes created high-contrast surroundings for the performance.
Axwell Λ Ingrosso, ATM Artists
Design, Creative Direction:
Maxim Zhestkov, Igor Sordokhonov