The first art film created by our co-founder Maxim Zhestkov, which became the beginning of Maxim's tradition of releasing art pieces, built around the most fundamental topics.
Elements is an abstract story about systems that underlie our world and society—everything around us and inside us is made from simple elements or blocks that can be arranged in complex relationships and become compound structures.
The idea behind the film was to find visual representations of universal principles of systems and complex phenomena. Everything—emotions, behaviors, thought processes, relationships, life, planets and the universe—we can find unifying nature forces in each of these structures, either big or small.
Made out of two billion particles, the simulation in the film is based on real physical processes. Despite its artificiality, we perceive the system in the film as something natural, as it is moves like the structures we see in the reality.
Elements became an important milestone in Maxim's work—it was exhibited in galleries and public spaces across the world, from China to the US, and gained a lot of attention from media, such as Wired, Hypebeast, Designboom and others.
After Elements, Maxim continued to explore the topic of fundamental visual principles, which, in an abstract way, describe everything happening around us.
Design, Direction, Sound: