A groundbreaking animation for a flagship phone ad campaign

Created by Maxim Zhestkov in collaboration with Matt Pyke of Universal Everything, who was the creative director of this project, this film was used in a launch campaign of Nokia’s flagship phone at the time—Nokia E71. 

Due to its visual novelty and elaborate storytelling, the project became highly influential in the world of digital graphics and was even used in the opening titles of TED conferences all over the world.

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Story

The film features an abstract representation of a society in a form of spheres. The main hero—bright, colorful and full of ideas—is opposed to the aggressive and conservative society, which opposes innovations and tries to stop the hero from being who they are.

Eventually, the hero finds the portal to another world, populated by creatures like them—bold and shining. They form a harmonious community, which gives everyone a freedom to express themselves.

Visual language

The visual language of the film was based on the oeuvre of Russian avant-garde painters, especially Wassily Kandinsky, who studied how to express different thoughts and feelings in a purely abstract form. This simple but powerful way of communication influenced the world of digital art, inspiring designers and artists around the world to follow this style in their own works.

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Credits

Client: 
Nokia

Studio: 
Universal Everything

Creative Direction: 
Matt Pyke

Design, Animation: 
Maxim Zhestkov

Year:
2009