An animation for a one-of-a-kind collaboration with world-famous directors

An art collaboration of 42 directors who created 42-second films about their dreams. Our co-founder Maxim Zhestkov was commissioned by one of the chosen artists Matt Pyke, the founder of Universal Everything, to produce an animated film inspired by landscape painting. 

The film was sponsored by a brand 42below but was a purely experimental art experience, premiered at the Cannes Film Festival.

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Story

Matt and Maxim chose a topic of escalation. In the film, the camera flies over the horizon, and we see rapidly changing landscapes. Speed gradually increases, and the images become almost indistinguishable. 

It seems that we will reach the speed of light but, in the end, the camera suddenly stops and we arrive at the real world, staying still here and now for the last two seconds.

Limitations

The only restriction for the artists was the time limit—42 seconds. In every other aspect, the directors were free in their creative explorations and planned the dynamics and the balance inside the story themselves.

As the topic of the film was dreams, this freedom led to interesting results, and every director created something unique in their short chapter.

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Credits

Client: 
42Below, Bacardi

Creative Direction: 
Matt Pyke

Design, Animation: 
Maxim Zhestkov

Year:
2010