Unleashing the natural power through endless beauty

With a long history of pioneering haute perfumery and cosmetics, Guerlain pays tribute to nature and bold innovation. Over the centuries, the brand has captivated the magic of decorative and skincare products, transcending them into objects of true craftsmanship and artistry.

Taking highly effective bee-derived ingredients as its foundation, Guerlain has created a new ritual of renewal and infused it into Abeille Royale. Immersing ourselves in the world of natural healing, we created visual accompaniment ahead of a large-scale campaign to convey the fusion of the brand's commitment to contemporary beauty and timeless heritage.

Credits

Client: 
Guerlain

Production Agency: 
WOMANRAY

Created by:
Media.Work

Creative Direction: 
Igor Sordokhonov

Art Direction: 
Sergey Shurupov

Producer: 
Alexandra Kotova

Design, Animation: 
Denis Semenov, Sergey Shurupov, Artur Gadzhiev, Aleksei Komarov, Dmitry Ponomarev, Vasily Zinchuk, John Melad, Guido Lanari, Do Le Duy, Liam Henderson

Text:
Alexandra Kotova

Year: 
2024