Elevating the renewal energy

Formulated to deliver the most powerful results, the new L’Oréal Age Perfect is infused with the revitalizing energy of an advanced renewal treatment. At the core of the formula is a specially engineered molecule that reaches deep into the skin, rapidly delivering the collagen and ensuring the total regeneration in every layer. 

In this campaign we dived deep along with the essential components of the L’Oréal product to capture the innovative speed of impact, elegance of transformation, and high precision of performance. 

Credits

Client: 
L'Oreal

Agency:
McCann Shanghai

Creative Director:
Kanny Chan

Senior Producer:
Carrie Dai

Created by: 
Media.Work

Creative Direction: 
Igor Sordokhonov

Art Direction: 
Sergey Shurupov

Producer:
Andrey Sukhoruchkin

Design, Animation: 
Sergey Shurupov, Denis Semenov, Aleksei Komarov, Roman Eltsov

Text:
Alexandra Kotova

Year: 
2025