L’Oreal Revitalift Serum

Infusing with the power of radiance

Powered with hyaluronic acid formula, L'Oréal Paris introduces the new Revitalift Filler Serum, an innovation that marks the dawn of a new era of radiance.

To celebrate this launch, we have created a visual narrative that journeys both above and beneath, revealing the serum's key benefits and its transformative essence.

Inspired by the beauty of hydration and the power of plumping, we imagined a world of smooth, luminous textures, symbolizing the ability of the product to reach deep into the skin, activate regeneration of the cells, and mimic the DNA structure on the molecular level.

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Following glossiness and deep activation at every stage, we sought to bring together the key elements of the campaign and find the right balance, capturing the fluidity of textures yet the dynamic strength of impact.

Credits

Client:
L'Oreal

Agency:
McCann Shanghai

Creative Director:
Kanny Chan

Senior Producer:
Carrie Dai

Created by:
Media.Work

Creative Direction:
Igor Sordokhonov

Art Direction:
Dmitry Ponomarev

Producer:
Andrey Sukhoruchkin

Design, Animation:
Roman Eltsov, Sergey Shurupov, Denis Semenov, Ekaterina Migulya, Daniil Makhin, Aleksei Komarov, Anastasia Podkorytova, Alexandra Vorobeva, Kirill Makhin

Text:
Alexandra Kotova

Year:
2025