Together with a parental brand Bugaboo, we had an R&D project where we experimented with how one of the strollers created by the company could be represented in a new way.
Combining the high-end design of the strollers, city landscapes and adolescent playfulness, we created a series of still frames, describing a new visual style that we suggested to the company.
Reliable and well-thought-out, the stroller is a product that makes parents’ lives easier and gives them more time to spend with their kids. Our hero helps to create a space for the communication of parents and children by giving them more freedom to move and explore.
We paid attention to the high-quality materials used by the brand. Juxtaposing the stroller and the obstructions which can be found in the city, we showed the functionality of the product as well as its flawless design.
Maxim Zhestkov, Igor Sordokhonov, Phil Bonum
Art Direction, Design: