One of the possible explanations for this pattern is its energy efficiency: on conical surfaces, the Fibonacci spiral structure is a configuration with the least elastic energy.

Another hypothesis suggests that arrangement that follows the rules of the Fibonacci sequence and the golden angle leads to the most effective seed and leaf packing, maximizing the number of items that can be located in the limited space of a flower or a stem.

Creative Direction:

Maxim Zhestkov, Igor Sordokhonov

Design, Art Direction, Animation:

Phil Bonum, Sergey Shurupov, Dmitriy Ponomarev, Denis Semenov, Tatyana Balyberdina, Artur Gadzhiev

Writing:

Anna Gulyaeva

Year:

2020