Elevating the natural power in the world of innovative self-care

Kohler, one of the most renowned manufacturing companies, participated in CES 2024 to showcase the latest innovations in smart home technology. 

Our team was invited to create a visualization for the main exhibition booth, reflecting cutting-edge tech features related to natural phenomena. 

Based on the essential characteristics of the wellness-focused products introduced during the exhibit, we aimed to represent them through four natural worlds: warmth, light, wind, and water. 

Closely connected with the tactility experience, it was important to accentuate the softness of the objects and how they can be affected by the different earth’s natural powers. 

Imagining a tangible interaction between friendly technology and the natural world, we turned to abstract forms combined with movable and flexible materials capable of gently transforming their structure. 

Credits

Client: 
Kohler 

Art Direction: 
Cassidy Schultz

Producer: 
Adam Muggenthaler

Created by:
Media.Work 

Creative Direction:
Igor Sordokhonov

Art Direction:
Roman Eltsov

Design, Animation:
Artur Gadzhiev, Roman Eltsov, Aleksei Komarov, Alexandra Vorobeva, Sergey Shurupov

Sound Design:
Artem Markaryan

Producer, Copywriting:
Alexandra Kotova

Year:
2024