Breathing marine power into beauty rituals 

La Mer is renowned as one of the leading skincare brands, celebrated for harnessing the legendary healing properties of the sea and transforming them into a unique, potent ingredient at the heart of every formula.

In 2024, La Mer introduced a The Night Recovery Concentrate — the brand’s latest breakthrough in barrier repair, which seamlessly blends innovation with a deep commitment to the art of fermentation. A potent infusion of marine actives, now embraced by a transformative silky wrapping texture, works to take on the visible signs of skin distress.  

For this campaign, together with the La Mer team, we delved into the world of soothing regimen to visually capture the essential pillars that shield, heal, and protect.

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Credits

Client: 
La Mer

Art Direction: 
Sam Lee

Producer: 
Claire Tecce

Created by: 
Media.Work

Creative Direction: 
Igor Sordokhonov

Art Direction: 
Roman Eltsov

Producer, Copywriting:
Alexandra Kotova

Design, Animation: 
Denis Semenov, Alexandra Vorobeva, Roman Eltsov, Artur Gadzhiev, Max Schwugier, Kirill Makhin, Sergey Shurupov, Alex Kulikov 

Year: 
2024