Media.Work > Pinterest Brand Assets 

In redefining its visual strategy with a focus on tangible and realistic representations, Pinterest invited us to collaborate on the launch of the new Evergreen campaign.

To explore how the brand communicates through photorealistic 3D imagery, we developed a series of visualizations that chart the course for the next phase of Pinterest’s identity.

In early 2024, Pinterest began testing and implementing the new visual language, which features an updated color palette, textures, typography, and a deliberate emphasis on realistic imagery.

Through extensive research and analysis of the platform’s most popular search queries, Pinterest identified key areas of interest: Travel, Home, and Fashion.

Conversation between art of beauty, technology, and physical materiality is an area where we often find openings to essentialize our thinking. 

By embracing the real properties of the physical world, products come to life, evolving from static, beautiful storefront items into dynamic, living structures.

Enhancing product imagery in this manner opens up a vast field of experimentation, allowing us to craft elegant compositions within the frame and uncover distinctive patterns in the behavior of the luxury attributes. 

Credits

Creative Direction: 
Igor Sordokhonov

Art Direction: 
Dmitry Ponomarev

Design, Animation:
Alexandra Vorobeva, Denis Semenov, Roman Eltsov, Sergey Shurupov, Aleksei Komarov, Kirill Makhin, Daniil Makhin, Vasily Zinchuk 

Copywriting: 
Alexandra Kotova

Year: 
2024