Bridging worlds of creativity

Breaking the boundaries of artistry, Pinterest has always been a vibrant force at Cannes Lions — one of the world’s largest festivals of creativity, celebrating the most inspiring work in the marketing industry.

In the 2025 season, Pinterest shines brighter than ever with the launch of Manifestival — an imaginative new concept of self-expression, inspiration, and possibility. Ahead of this vibrant celebration, our team was invited to bring its spirit to life through a singular, iconic logo.

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We started by painting a world bursting with color — where radiant rays ignite sparks of joy, and endless blue skies meet the warm golden sun of Cannes, calling out to dreamers and makers alike.

From this vibrant vision, we set out on a journey — not just to design a logo, but to craft a portal into the spirited world of Manifestival, inviting all to explore, discover, and create without boundaries.

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Drawing inspiration from geometric slices, layered gradients, and bold block structures, we explored form, rhythm, and depth — capturing a sense of movement, wonder, and limitless expression.

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The final logo bursts to life — vivid, dimensional, and memorable — its refracted textures and shimmering transitions inviting the eye to discover. More than a symbol, it becomes a gateway into the Manifestival world, reflecting the energy of Pinterest’s immersive Activation Space on the Croisette, where daring ideas ignite and new possibilities unfold.

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Credits

Client: 
Pinterest

Design team:
Simon Blockley, Brandi Steele, 
Christyna Conway, Taylor English

Creative Producer:
Tamara Costa

Created by: 
Media.Work

Creative Direction: 
Igor Sordokhonov

Art Direction: 
Sergey Shurupov

Producer:
Andrey Sukhoruchkin

Design, Animation: 
Sergey Shurupov, Daniil Makhin, Aleksei Komarov, Anastasia Podkorytova, Alexandra Vorobeva, Kirill Makhin 

Text:
Alexandra Kotova

Year: 
2025