Magnetism is an unspoken dialogue — an invisible force sculpting matter, orchestrating movement, and weaving ephemeral connections. Throughout the project, we delve into the delicate equilibrium between structure and dissolution, where monumental forms coexist with shifting particles, and patterns continuously emerge and dissolve again. Here, sculpture is not merely an object but the residual imprint of attraction, a negotiation between material and force.
By immersing ourselves in this unseen field, we allowed this phenomenon to guide us — not just as a subject, but as a method of inquiry. Like magnetic fields shaping invisible pathways, creation unfolds in response to forces seen and unseen. Ideas take shape, dissolve, and reform, guided by an intangible yet undeniable presence.
Credits
Art Direction:
Aleksei Komarov
Producers:
Andrey Sukhoruchkin, Alexandra Kotova
Design, Animation:
Sergey Shurupov, Ekaterina Migulya, Anastasia Podkorytova, Roman Eltsov, Kirill Makhin, Alexandra Vorobeva, Daniil Makhin, Aleksei Komarov, Vasiliy Zinchuk, Denis Semenov
Music:
ITSU — Phylogenetic Tree
Year:
2025
Los Angeles
453 S Spring St
Ste 400 PMB 102
USA
London
71-75 Shelton St
Covent Garden
UK
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